The first paragraph of a blog post will be set entirely in uppercase letters. It is a convention that I have picked up from newspapers and magazines, and is designed to lead you into the article. Shorter pieces of writing will not have this feature.

Succeeding paragraphs will be in a more familiar mix of upper- and lowercase letters. They will feature first letter capitalisation of the first word in a sentence and of proper nouns. A short vertical space (half the line-height) will act to separate each paragraph into a distinct block of text.


The purpose of this page is to illustrate the design patterns for headings, paragraphs, lists, quotes, images (and their captions), and asides that make up the content of a blog post.


Not to be confused with purpose. Porpoise are a water dwelling mammal, and a relative of whales and dolphins.

  • Porpoise are smaller and stouter than dolphins.
  • They feed on fish, squid and crustaceans.
  • The mammal is capable of diving to a depth of 200m, though usually hunts in shallower waters.

We need dreamers

The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need people who can dream of things that never were.

John F. Kennedy, Dublin, June 1963

This quote still strikes a chord with me whenever I read it back. I stumbled across it in a book called Massive Change by the designer Bruce Mau, which looks at a wide-range of creative projects that are shaping our future.

A photo opportunity

Kodak development sketches and models
Kenneth Grange's sketches and models for Kodak cameras illustrate his development process

I took this photograph at the Kenneth Grange exhibition, at the Design Museum in September 2011. I also wrote up my thoughts on the exhibition.

My top exhibits were:

  1. The sketches and models of cameras that illustrate his user-centric design process.
  2. The simplicity and uniformity of the kitchen products produced for Kenwood.

A rag-tag collection

So that concludes my patterns page. Thanks for taking the time to read this collection of random points.